Our brief was to tackle this challenge within the confines of the nations grocery channel which was a strong hold of international brands like Schweppes and value based home-brands. This left a gap in the market for a local, premium brand at an affordable price; one with a bit of magic in it.
This gave us reason and purpose to create Alchemy & Tonic.
Alchemy & Tonic is all about utilising the elements and a seemingly magical process of transformation, creation, and combinations. Uniquely low in calories, the Alchemy & Tonic mixer range is made from natural ingredients infused with magical flavour combinations such as Kawakawa, Horopito, Thyme and Cassia - magic in every sip.