As a revolutionary new brand in a number of niches, we wanted to inject new life and energy into tired categories. We designed a brand with a vibrant, bold attitude, with hand sketched iconography and cursive accompanying bold serif fonts to add an organic, complementary feel.
Health messaging was a clear differentiator and selling point. We needed this to be bold, effective and compelling, while maintaining the youthful energy and perception necessary to appeal to our young consumers, particularly with the snack foods and pouches. Dancing fruit characters seemingly delivered this messaging, softening it while clearly outlining the benefits.
The website adopted a similar positioning, using bold imagery to showcase the products in use naturally and organically - a hub of enticing food shots and information that completed the brand experience and drive our messaging home.