Giving New Zealand’s leading construction company a proud new online home.

Leighs Construction are one of New Zealand’s leading construction companies.

Having worked with Leighs for close to 10 years on their digital marketing, they sought our help in 2019, to help them refresh their brand identity and online presence for a new chapter in their business growth. 

Initial research with Leighs revealed the industry was based largely on authenticity and trust. Promotional activity is generally met with skepticism and the real measure of a businesses worth was their track record. 

WIth these insights, ‘Built with Pride’ became a defining essence that encapsulated Leighs approach to every facet of business, be it the relationships they foster, the projects they construct or their local reputation.

The site became defined by a clear navigation, a simple, honest tone of voice and a visual journey through Leighs history.

From director Anthony Leighs at the helm, to their independent board, and diverse projects, key visuals introduce customers and visitors to the people behind the business and their work throughout New Zealand and beyond. A simple headline, ‘Proudly building..’ became a growing, ever-changing descriptor of the output of their efforts, from schools, hospitals and cities, to careers, lives, and futures. 

From a technical perspective, we sought to shift Leighs to a more modern tech stack, providing contemporary functionality, simplicity in content management and an intuitive user experience.

Content

Copywriting

Motion Video Direction

Motion Video Production

We would love to work with you.

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