Alchemy & Tonic
The rise in popularity of craft spirits in New Zealand has led to a revolution in mixers. The market was craving something to impress discerning drinkers with sophisticated flavour profiles.
Our brief was to tackle this challenge within the confines of the nations grocery channel which was a strong hold of international brands like Schweppes and value based home-brands. This left a gap in the market for a local, premium brand at an affordable price; one with a bit of magic in it.
This gave us reason and purpose to create Alchemy & Tonic.