WAC

We recently partnered with William Aitken & Co, a prominent New Zealand-based food importer with an impressive 75-year trading legacy.

Rebranding the business to WAC, we developed a modern and contemporary look and feel to reflect where the business is heading. Central to their new identity is an adaptable 'A', symbolising both their brand collaborations and the family name Aitken — a nod to their heritage.